Wine is the lifeblood of France’s southwestern Bordeaux region, employing 60,000 people both directly and indirectly. But faced with falling consumption, overproduction and the French state’s “grubbing up” scheme, the wine industry is being forced to reinvent itself in order to survive. Winemakers are seeking new outlets, whether that means distilling surplus stock or developing sparkling or alcohol-free wines. FRANCE 24’s Antonia Kerrigan and Fadile Bhayat report.
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