Home Tech Google updates Search and Discover with collapsible ads, AI features, and more

Google updates Search and Discover with collapsible ads, AI features, and more

Google is rolling out updates to Search and Discover that introduce AI-powered features, improved navigation, and a new option to collapse ads. While users can now hide sponsored results, the “Sponsored” label will remain visible as they scroll — making ads persistent even when collapsed. Additional changes include new sports updates in Search and AI-driven topic previews in the Discover feed, launching first in the U.S., South Korea, and India.

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