Apple’s mystery March experience may involve multi-day announcements

Apple has a bunch of big product reveals rumored for early March, but they may not happen in a livestream.

While Apple loves to put together a big filmed production for events like WWDC and the annual iPhone launch, the “special experience” Apple is hosting on March 4 may take a different tack. Around this time, Apple is holding events for media members in New York City, London, and Shanghai, and rumors point to potential iPhone, iPad, and MacBook launches.

However, a couple of prominent tech journalists believe the actual launches will be announced via press release.

Namely, John Gruber posted on Daring Fireball that instead of a single livestream, Apple will announce one new product (or new lines of products) in press release form every day for a few days leading up to that March 4 event.

“What strikes me is that March 4 — the ‘experience’ day — is a Wednesday. So my spitball guess is that they announce all these products via Newsroom press releases, day-by-day,” Gruber wrote. “Like, say, the iPhone 17e on Monday, new iPad(s) on Tuesday, and new MacBooks on Wednesday. And then the ‘experience’ will be a hands-on thing with in-person demos.”

If that’s not enough evidence for you, Bloomberg’s Mark Gurman agreed with this assessment on X. He’s also hearing that Apple will trickle out the news over the course of a few days.

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We don’t yet know exactly what Apple will show off, but recent reporting has pointed to a handful of possibilities. It’s widely expected that we’ll see the iPhone 17e, alongside some new iPad and MacBook models. Many of these product refreshes could be pretty incremental (think new processors and little else), which might explain why Apple isn’t turning this news rollout into a huge production.