How Nicole Rafiee creates content for the chronically online

3 Mins read

Nicole Rafiee has been around the block on YouTube. The 25 year-old creator made her first channel in middle school, and after deleting her channel a few times (she wasn’t thrilled when her high school’s football team found it), she started seriously posting to YouTube her sophomore year of college.

These days, she’d have a lot more difficulty if she felt like deleting her channel when someone in her real life found it. She’s garnered an audience of 1.07 million subscribers on YouTube, thanks in part to her “Chronically Online Girl explains” series, which covers everything from Ariana Grande to the Frenemies lore.

nicole rafiee collage surrounded by headphones, glasses, and phone

Credit: Mashable Composite: Zooey Liao/ Image Credit: Getty Images/ Amazon/ Canon/ Nicole Rafiee’s Instagram

We caught up with her at VidCon 2025 to get the scoop on what she uses these days to streamline her content creation process — and to learn how exactly she manages to get record her and Jake Thatcher’s Talk Nasty to Me podcast in her bathtub.

A solid state drive

Credit: SanDisk

SanDisk Extreme Portable SSD

$99.99
at Amazon

When Rafiee first started out with videos, she ran into some tech issues right off the bat, “I was like, why is my computer running at like the speed of nothing? And why is my computer as hot as an oven right now — like, I could actually make a pancake on it because it’s so hot and I have like, third degree burns on my lap because of this.”

The solution? A solid state drive to store her many hours of footage. She says she’s collected six over the years — at about $99 a piece, it’s definitely cheaper than buying an entirely new laptop (and lets you avoid some tech waste).

“ Everybody should get an SSD if they want to content create — not everything needs to live off of your computer or phone,” she said. “I say that as I have literally 85,000 photos on my phone. I should take my own advice.”

A Sony camera made for creators

Credit: Sony

Sony ZV-1

$749.99
at Best Buy

Rafiee isn’t exactly a fan of all products catered toward creators: “Sometimes when brands are like ‘this product is made for creators,’ it’s like, okay, this sucks,” she said. “And it just comes in like pink or something and they’re like, ‘This is it!’ and I’m like, ‘alright I don’t need all that.'”

The Sony ZV-1 doesn’t fall into that category, thankfully. Rafiee told us it’s the camera she’s used the longest, mostly because it’s so user friendly and versatile: she uses it for everything from filming her podcast to vlogging in her car.

A great video light (literally)

Credit: GVM

GVM 30W Soft Light Bi-Color LED Key Light

$139
at Great Video Maker

“ I do care a lot about lighting in my videos because I feel like I have to set a vibe. I don’t like a harsh lighting, I want it to look like I’m literally in my house,” Rafiee said.

This key light from GVM helps her do just that. She likes it because it’s easy to adjust the warmth, it’s portable, and it can mimic the light of the sun to set the perfect ambience.

Bose headphones

Credit: Bose

Bose QuietComfort headphones

$359
at Amazon

Rafiee has been using the Bose QuietComfort 45 headphones for years. “ They are my true ride or die. I just replaced the padding in them because they were just deteriorating so bad from my own sweat,” she told us.

Unfortunately, Bose phased out that exact model, but the nearly identical Bose QuietComfort headphones are still available for purchase.

SEE ALSO:

The best noise-cancelling headphones we use and love

Acoustic foam for soundproofing

Credit: Audiosoul

Audiosoul 52-pack acoustic panels

$34.95
at Amazon

Rafiee didn’t say exactly which acoustic foam she uses, but she did cite it as a crucial part of her podcast setup. It makes sense, considering she and her co-host Jake Thatcher sit in an empty tub to record it.

It’d be a challenge for even the most seasoned audio engineer, and Rafiee doesn’t expect the episodes to sound like they’re in a studio: “It’ll never get there because at the end of the day we are in a ceramic room. But [the foam] does make it a lot better.” Placed just out of camera line, the foam works alongside some pillows in the tub and rugs on the floor.

Honorable mention: A wellness routine

Rafiee’s last essential is a strict wellness routine. “I need to be like in like 10 out of 10 health in order to make a video,” she said. She came to the realization after she found herself throwing up and dealing with migraines consistently while filming her “Chronically Online” series, after hours of standing under the lights and not getting enough sleep.

While not a physical product, it’s a good reminder that getting plenty of rest and taking care of yourself are just as important as any recording equipment or editing software.

Mashable will be live at Anaheim Convention Center this week covering VidCon 2025. Check back in the days ahead at Mashable.com, where we’ll be talking to your favorite creators, covering the latest trends, and sharing how creators are growing their followings, their influence, and making a living online.